For so many eCommerce store owners, converting their customers is a real challenge. You have done a lot of effort to attract your audience to your site, but your website is unable to convert them into leads. Ecommerce conversion rates can make or break your online business. As an online retailer, if you are neglecting the tactics to improve your eCommerce conversion rates, then you should say Goodbye to your sales and revenues.
Among so many other factors that let the customers leave your eCommerce website, shopping cart abandonment is the most prominent one. The site visitors who don’t shop from your online store are just like the money you have on the table. So what are those strategies that can help you to improve your eCommerce conversion rates?
We are here to answer you. Before directly jumping into the tactics, let’s know what is conversion in eCommerce?
What is Ecommerce Conversion Rate?
A conversion rate in eCommerce is the percentage of your total number of people who visited your site and left it without taking any action. A conversion rate can be any action such as signing up for an email or clicking on a link.
In other words, the eCommerce conversion rate is the percentage of the total website visitors that have purchased something from you.
Ecommerce Rate Optimization Tactics – How to Enhance your Ecommerce Conversion Rates?
If you are also looking the ways to improve your site’s conversion rate, here are some tried and tested tips. Let’s get started:
Use Abandoned Cart Emails
Reaching your abandoned cart visitors and bringing them back by offering them free discount offers is another great way to optimize your eCommerce conversion rates. The more your site’s cart abandonment rate means low your website’s credibility in the eyes of Google. So, do your maximum efforts to bring back the customers who have left your site without completing the checkout. You can do so by sending an email offering them a 10 to 20% discount on the product that they have left.
Work on Your Site Loading Time
More than half of mobile users leave a website if it takes more than 2 seconds to load. The figure is enough to show you how much it is important for you to improve your site’s performance. Though you are not accountable for the poor internet connection of your users, you can optimize your site’s conversion rates. Sometimes high-quality images can become the reason to increase your site’s loading time. However, don’t remove them as placing images are critical for sales purpose, but compress them.
Ensure an Easy to Navigate Website
A long browsing time or high bounce rate means is your eCommerce website is too difficult to go through. You want to sell your products through the site but if you are users are unable to find and browse the products from your site; they will leave by getting frustrated. So, make sure your website is easy to navigate.
Reduce Steps in Check out Process
87% of customers say that the lengthy checkout process is one of the biggest reasons behind their shopping cart abandonment. Ecommerce store owners should take this matter seriously and make their checkout process as short as possible. You should ask only the necessary information of the customers and if possible keep your checkout process limited to one page only.
Offer the Flexible Payment Options – Conversion Rates
Not providing flexible payment options to your customers is another major reason behind the low eCommerce conversion rates. Depending on the country or the location you want to sell your products, you can choose the most convenient payment options for your customers. Doing so will help you significantly to enhance your eCommerce conversion rate.
Final Thoughts
Optimizing your eCommerce site’s conversion rate is a daunting job ever. Even sometimes things can go beyond your control. Now that you have learned some of the essential tips mentioned in this blog, implement them one by one and check which works best for your eCommerce store. Not to forget that getting results is not an overnight job. You need to stay consistent and wait a while for the results.
Good Luck!
Author bio:
Steve Martin is passionate about writing tech and shopping blogs. He loves to share his knowledge with the world through appropriate words. Also, his hobbies include Digital marketing on different online discount codes providing platforms. You can read his blogs on Exporthub UK.
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